Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

How much is your company willing to pay for a qualified lead? What about meeting decision makers face-to-face and introducing your products or services? The national average for cost per lead generated at a trade show is about half that of a typical in-person sales call.

Trade shows allow key representatives from your company to be in a unique selling position. It all seems pretty simple - so what’s the excuse? Sure you need a game plan. What shows? Where are they in relationship to your company’s coverage? How much does it cost? Booth space, travel expenses, staffing, booth display, pre-show and post show follow up must all be considered. However, with adequate planning these costs can easily be amortized over just a few shows.

Done correctly, exhibiting at the right trade show can provide valuable exposure as well as the opportunity to have qualifying conversations with decision makers visiting your booth. Sounds like a no-brainer for success. What say you?

There are still a few seats available for our upcoming fall seminars entitled “Maximize Your Trade Show R.O.I.” featuring Jerry Gerson, a top-notch speaker on trade show exhibiting and event marketing.

Jerry brings over 30 years of experience to his workshops by combining his practical knowledge and skills from his sales, marketing and management positions in broadcast, cable television and healthcare software industries. Topics will include Why Exhibiting Belongs in the Marketing Mix, Setting Measurable Objectives, Measuring Your Performance, Selecting Shows and Spaces that Work, and Budgeting for Success.

The two and a half hour programs are scheduled for 9:30 a.m. - 12:00 p.m. and 1:30 p.m. - 4:00 p.m. on October 10 at our Exhibit Showroom. You can reserve your seat by calling us at 312-733-0770 or by visiting www.skylinemetrochicago.com.