Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

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Straight from the Showfloor

Friday, August 8th, 2008

It was a warm day in July and I was sitting at a friend’s house enjoying the company. Things seemed to be going well when all of the sudden my phone started ringing. I decided that I should answer the call because it was an out of town area code. So upon answering the call I found on the other end our tech from a Skyline partner in the south. He was installing a simple 10×20 exhibit. I was a bit concerned to hear him on the phone because that normally means something is wrong. He had informed me that he spoke with our customer and they had a major problem. The exhibitor felt as though there exhibit was not set up to the proper configuration. There was one other configuration that the client had used once in

Europe to fit there exhibit in a smaller booth space. I immediately tried to contact my client in

Chicago and she was not available to answer my call. I then referred to my file which had the layout that was supposed to be installed. I then checked with our labor partner and he confirmed this in fact was the exhibit that was installed. Upon speaking with my

Chicago contact she also confirmed the booth was set up incorrectly. She sent me a design that did not exist in our Asset Management program. It turned out that she had a design from before the booth was constructed. Now this is not her fault but what I did was refer her to our One Solution program and pointed out how the last 5 shows minus

Europe had used the same exact configuration in which was installed in the south. Upon reviewing the contact she agreed that there was an error on there end and should they had used One Solution we would have had no confusion. Our labor team did arrive on show site to try to meet the customer’s needs and talked them into the proper design.

As the sun set on the industry yet another day I find myself being so at peace with the tools that we have as a Skyline office and knowing that any answer I need is at my finger tips. I will close my eyes now and go to sleep knowing that we have succeeded at yet another feat I look forward to the challenges of tomorrow and being able to be a leader in the industry is the perfect beginning of every day.

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