EVENT ALERT - Free Seminar at Skyline Metro Chicago in Chicago, IL - December 09, 2008

Skyline Metro Chicago will be holding a free Seminar on Successful Trade Show Marketing Strategies.  Learn how to generate sales and profits through various proven strategies.  Receive free valuable workbooks and learn learn learn!

What - Free Informative Seminar on Successful Trade Show Marketing Strategies presented by Skyline Metro Chicago
Where - Skyline Metro Chicago, 2142 West Walnut Street, Chicago, IL 60612
When - December 9, 2008 (1st session 9:30-11:30; 2nd session 1:30-3:30)
Cost - Free, this will be the best 2 hour investment of your time if you or plan to exhibit at trade shows

SPEAKER BIO INFORMATION

JERRY E. GERSON

Jerry Gerson is based in

San Antonio, Texas, where he specializes as an exhibit marketing trainer and consultant with Marketech, Inc., a 23 year old exhibit and event marketing firm.  Jerry works with a broad range of clients, nationally and internationally and brings over 30 years of experience to workshops by combining his practical knowledge and skills from his executive level sales, marketing and management positions in broadcast, cable television, and healthcare software industries.  Jerry is one of the highest rated faculty instructors at Exhibitor Show and TSEA’s Trade Show About Trade Shows and has been a contributing writer for Exhibitor Magazine. He brings education, excitement and humor to all his workshops.

Discussion topics include the following:

Trade Shows and Events - Your Strategic Choice
  • Powerful statistics that help justify your trade show program
  • The surprising size and strength of the trade show industry
  • Trends driving change in the trade show industry
Setting Measurable Objectives:
  • The four core trade show objectives and reasons for exhibiting
  • How to create more effective objectives
  • How to calculate 5 popular measures of success
Selecting Shows and Spaces that Work
  • Understanding show choices — horizontal, vertical, regional, national
  • Best sources for finding new shows
  • Booth spaces to seek and to avoid
Exhibit Design — Selective Attraction
  • Designing your exhibit for maximum impact and functionality
  • How your objectives dictate your exhibit shape
  • See examples of good and bad exhibit design — and find out why they succeed or fail
Promoting Your Participation - Before / At / After
  • Why promotions are essential to greater success
  • 3 elements of a successful pre-show promotion
  • The rule of at-show and post-show promotions
Staffing the Show
  • How to select booth staffers who will get more leads and better represent your company
  • The 6-step process to successful booth staffing
  • How to take leads field sales reps will follow up

You will also see many examples of successful exhibit solutions in a variety of sizes - from portable displays to massive islands — as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!

Who Will Profit From Attending:
  • Marketing, Sales & Advertising Managers
  • Directors & Vice Presidents
  • Presidents, Owners & CEOs who want more from their trade show investment
  • Innovative Trade Show Managers
  • Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit

If you have any questions, please e-mail: info@skylinemc.com
Below are the links to the registration information:

  1. 9:30-11:30AM session - http://www.skyline.com/Seminars/2729/
  2. 1:30-3:30PM session - http://www.skyline.com/Seminars/2730/

Hope to see you on December 9!


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