Chicago Trade Show Event Exhibiting Tips presented by Skyline Metro Chicago

EVENT ALERT - Free Seminar at Skyline Metro Chicago in Chicago, IL - December 09, 2008

Skyline Metro Chicago will be holding a free Seminar on Successful Trade Show Marketing Strategies. Learn how to generate sales and profits through various proven strategies. Receive free valuable workbooks and learn learn learn!

What - Free Informative Seminar on Successful Trade Show Marketing Strategies presented by Skyline Metro Chicago
Where - Skyline Metro Chicago, 2142 West Walnut Street, Chicago, IL 60612
When - December 9, 2008 (1st session 9:30-11:30; 2nd session 1:30-3:30)
Cost - Free, this will be the best 2 hour investment of your time if you or plan to exhibit at trade shows

SPEAKER BIO INFORMATION

JERRY E. GERSON

Jerry Gerson is based in

San Antonio, Texas, where he specializes as an exhibit marketing trainer and consultant with Marketech, Inc., a 23 year old exhibit and event marketing firm. Jerry works with a broad range of clients, nationally and internationally and brings over 30 years of experience to workshops by combining his practical knowledge and skills from his executive level sales, marketing and management positions in broadcast, cable television, and healthcare software industries. Jerry is one of the highest rated faculty instructors at Exhibitor Show and TSEA’s Trade Show About Trade Shows and has been a contributing writer for Exhibitor Magazine. He brings education, excitement and humor to all his workshops.

Discussion topics include the following:

Trade Shows and Events - Your Strategic Choice

Powerful statistics that help justify your trade show program
The surprising size and strength of the trade show industry
Trends driving change in the trade show industry

Setting Measurable Objectives:

The four core trade show objectives and reasons for exhibiting
How to create more effective objectives
How to calculate 5 popular measures of success

Selecting Shows and Spaces that Work

Understanding show choices — horizontal, vertical, regional, national
Best sources for finding new shows
Booth spaces to seek and to avoid

Exhibit Design — Selective Attraction

Designing your exhibit for maximum impact and functionality
How your objectives dictate your exhibit shape
See examples of good and bad exhibit design — and find out why they succeed or fail

Promoting Your Participation - Before / At / After

Why promotions are essential to greater success
3 elements of a successful pre-show promotion
The rule of at-show and post-show promotions

Staffing the Show

How to select booth staffers who will get more leads and better represent your company
The 6-step process to successful booth staffing
How to take leads field sales reps will follow up

You will also see many examples of successful exhibit solutions in a variety of sizes - from portable displays to massive islands — as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!

Who Will Profit From Attending:

Marketing, Sales & Advertising Managers
Directors & Vice Presidents
Presidents, Owners & CEOs who want more from their trade show investment
Innovative Trade Show Managers
Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit

If you have any questions, please e-mail: info@skylinemc.com
Below are the links to the registration information: