Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

Here are a few budget-conscious tips to consider while designing your exhibit:

- Plan your entire annual show schedule at one time (or even better your schedule for the next 3 years). This includes planning all of your potential booth sizes and trying to design these with the greatest number of common parts.

- If you exhibit at many shows, it is usually more cost-effective for you to buy your exhibit. However, if you exhibit at one show that is much bigger than the rest, it makes more sense to rent the additional parts to fill out your space for that one show.

- Make sure you put aside 1-3% of your budget to track what is and isn’t working. This way you can trim the fat for the next show or next year and focus on what is making you money.

- You can have an attractive, functional, lightweight modular exhibit (even for islands) that could save you up to 50% on your shipping and drayage costs. Those savings can be kept or spent in more productive areas such as graphics, promotions, staffing or ROI measurement.

If you notice, the biggest commonality when it comes to frugal exhibiting is planning. The earlier and more detailed the plan, the less room for costly mistakes.

This entry was posted on Tuesday, January 29th, 2008 at 9:31 am and is filed under Better Exhibiting, Trade Show Exhibit Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.