Post Show Evaluation
So you’ve just wrapped up your major trade show of the year. Time to pack up, head home and get back in the normal swing of things, right? Wrong. Before you move on, take this opportunity to assess your performance so you can exhibit at your next show smarter and better prepared.
A post show evaluation is an essential aspect of any successful trade show program. This doesn’t have to be a drawn-out, complicated process. It’s pretty simple - on the last day of the show gather all your exhibit staff and have them fill out an evaluation form. This form should cover as many elements of the show that it can: from exhibit issues, to staffing and customer care, to logistics and everything in between. Let everyone have a say in the exhibiting effectiveness and offer their suggestions for improvement.
Synthesize this information into a post show report on what worked, what didn’t, and possible improvements for the next show. Make sure this is done within 2 weeks of the show’s closing to keep the show fresh in everyone’s minds. Distribute the information to everyone who has a hand in the show and it processes, so they are aware of changes for the next event.
Not only will this information serve to give you something to learn from, it also serves as a framework for goals for all following shows.
More Knowledge = Better Exhibiting
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