Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

Pre-show invitations are one of the most popular promotions that exhibitors in every industry use. But watch out - you should take some things into consideration before you get out those stamps.

The biggest thing to take into account is your list. You want your mailing list to be as targeted as possible. The most targeted list for bringing prospects into your booth is a pre-registration list from show management. If you can’t get a hold of the pre-reg list, the next best lists are: last year’s registration list, your company’s customer/prospect list, show management’s prospect list and a list of association members. If these lists may have many non-attending prospects, be sure to include some type of bounce-back method so that the recipients can have another avenue to request information from you.

Also think about this: What are your prospects more apt to actually open and read? The format of your invitation is an extremely important decision. You don’t want to spend all this money on your promotions just to have them pitched in the trash without a second glance. What designs are these potential clients more apt to respond to? What kind of offers will entice them into your booth? Or are offers the right way to go; will your prospects be more interested in information over prizes?

If you put just as much thought into your pre-show promotions as you do to the actual show you will increase your chances of success.

This entry was posted on Tuesday, November 13th, 2007 at 12:09 pm and is filed under Better Exhibiting. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.