Small Exhibit, Small Staff, Big Returns
Of course you want your booth to attract a crowd - that’s the whole reason you’re at the trade show right? But what happens if you don’t have enough booth staff to handle this rush of people? Say you only have two staffers in your smaller booth. How are they supposed to handle a rush?
First things first, you need to acknowledge all visitors that come into the booth, even if you are already engaged with a prospect. A simple head nod or wave while making eye contact should do it. An ignored prospect will be a gone prospect in about 30 seconds. Another good way to snag those prospects is to bring in newcomers into the conversation. If you’re demonstrating a product, include the new people as they come in.
Some other things to keep in mind:
- Keep your one-on-one conversations limited to 3-5 min.
- Keep your booth open to allow more people to step inside. Forget about chairs or big displays. Just bring the bare minimum of product and use graphics, brochures and swatches to show other options.
- Using AV is a great way to keep your prospects involved while you are with another person. Video can attract and educate visitors.
Remember to make every visitor feel important - that way you still get big leads from a small staff.
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