Trade Show Exhibit Rental
The great thing about trade shows is that you can look like a million bucks without having to spend it.
I recently had an exhibitor who was looking to make a splash at Graph Expo, but normally only exhibits in a 10′ x 20′ space. They had a limited budget, but because this was going to be their attempt to create a buzz about their product they were willing to invest a bit more than usual on the space, but did not want to invest in a new exhibit. I suggested a rental option. I know a few of you reading this are rolling your eyes having seen some of the rental options offered to you from the show, but Skyline Metro Chicago has trade show exhibit rental kits as well as customizable rental options that are approached the same way a purchase is. Skyline offered them a 20′ x 20′ rental solution with turnkey Installation and Dismantling Services, as well as managing their show book, coming in right on their tight budget. The show was such a success that they are now attending the Canadian version of Graph Expo with the same exhibit, with the hardware coming directly out of our Canadian Service Center to minimize freight costs, and the graphics sent to match up with the hardware. They took a chance and it paid off, without having to break the bank!
Remember you have to be able to examine all the possibilities even if you own an exhibit.
I also have a client that owns a 20′ x 30′ Skyline exhibit and was considering exhibiting at a show in China. After careful analysis of the costs of shipping the exhibit over and the customs charges, the decision was made to rent the exhibit from Skyline’s Shanghai Service Center and send just the graphics over. Skyline managed the trade show exhibit rental, the logistics, the showbook, and the Installation and Dismantling for the client to make this a turnkey event. The exhibitor ended up saving money and was able to have the same display across the world as they did in the US.
Exhibit rental, not just for trade shows.
The last rental example is for a client of mine that was releasing a line of new products. The press event was a one day event with about 100 members of the media scheduled to attend. The event was being held in a ballroom in a Las Vegas hotel, and needed to incorporate not only rental properties, but also Installation and Dismantling, audio visual equipment, a large projection screen, wireless microphones, teleprompters and coordinated moving spot lights for each of the 30 products. Skyline Metro Chicago was able to utilize our Las Vegas Service Center for the rental materials to save money on the freight costs, as well as coordinate the logistics and the Install and Dismantle in under 2 Days. The event was a major success and has been written up in many major publications.
When it comes to trade show exhibit rental, here are a few things to consider:
- If you are exhibiting in the US and have three or less trade shows you might consider renting a display, as the cost of renting a display is usually about a third of the cost of the purchase.
- If you are trying to launch a new product or have a specific target audience gathering for that one show, or private event, you should consider a rental exhibit.
Visit our website for more on Skyline Metro Chicago’s rental options.
Like I always say, it’s all about the details!
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