Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

Before you go to a tradeshow, you need to make sure that your staff is prepared. I don’t mean dressed to the nines, brushed hair, clean finger nails, and a glowing smile (as important as those are). What I mean is what Candy Adams talked about in this month’s Exhibitor Magazine - Your staff needs to be informed of the corporate perspective before they staff your booth. Before your next show, make sure that everyone in your company is on the same page and try to hit on these topics:

You need to let your booth staff know that what they are doing is important to the company’s success. Try to have someone from the management team express their support of the trade show program and of that specific show.

Let your staff know how much it cost to exhibit last year. People tend to take their jobs more seriously if they see how much the company has invested in them and what they do.

And, most importantly, identify the corporate goals you plan on achieving at the show. Don’t give these to your staff in general terms like “We need more leads this year.” Give them concrete numbers and objectives. Figure out the number of leads you want and split it up between the staff - you could even divide it up by leads per staff, per hour. Your employees will be much more productive when they know exactly what is expected of them.

Keep those lines of communication open in your company. Remember - Communication is KEY.

This entry was posted on Thursday, October 18th, 2007 at 2:04 pm and is filed under Booth Staffing, Better Exhibiting. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.