Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

One of the questions we ask during a discovery meeting/fact-finding session before we begin a design is this: “Are you going to have any clowns in your exhibit?”. This question is met with mixed responses; some suggest a member of the sales team that is over the top, some seem annoyed that this type of question is being asked, but after explanation it becomes clear that it is necessary to answer.

The point of the question is not to really find out if you are having clowns in your exhibit, but rather to get you thinking about traffic flow, minimum space needed for personal space, and how traffic can or will be driven into your exhibit. Clowns in this question can be a number of things from models hired to demo your product, a magician who draws a crowd or professional traffic drivers versed on your services; there are a number a services that can bring people to your booth, and they all need space.

Spacing comes into play when the client starts talking about where semi-private meetings or one-on-one conversations will take place. This also comes up with placement of products and literature in getting the ideal space for those items for maximum exposure to qualified show attendees, not just anyone who likes magic!

So the next time someone asks “Are you are going to have any clowns in your exhibit?” - listen to what they have to say, it might be a serious question.

This entry was posted on Monday, October 1st, 2007 at 12:29 pm and is filed under Better Exhibiting, Trade Show Exhibit Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.