Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

There are still a few seats available for our upcoming fall seminars entitled “Maximize Your Trade Show R.O.I.” featuring Jerry Gerson, a top-notch speaker on trade show exhibiting and event marketing.

Jerry brings over 30 years of experience to his workshops by combining his practical knowledge and skills from his sales, marketing and management positions in broadcast, cable television and healthcare software industries. Topics will include Why Exhibiting Belongs in the Marketing Mix, Setting Measurable Objectives, Measuring Your Performance, Selecting Shows and Spaces that Work, and Budgeting for Success.

The two and a half hour programs are scheduled for 9:30 a.m. - 12:00 p.m. and 1:30 p.m. - 4:00 p.m. on October 10 at our Exhibit Showroom. You can reserve your seat by calling us at 312-733-0770 or by visiting www.skylinemetrochicago.com.

I had the chance to check out Graph Expo at McCormick Place last Thursday. The one thing that caught my eye at this year’s Graph Expo, more so than anything else, was overhead signage. You could find anything from basic tension fabric structures to more elaborate signage with multiple structures rigged in a single booth space. I found myself navigating around the show floor, not by way of the show book, but by identifying the hanging signage.

You definitely got a taste of what kind of booth you were going to walk into by looking at of the company’s hanging signage. If designed effectively, the overhead signage was an extension of the overall exhibit design. A few of the show’s larger exhibits went the extra mile and applied hanging illuminated signage over each category of their business. It left me with an impression of walking into a department store instead of a trade show booth.

Granted, there were a lot of hanging structures at this show which, at first glance, looked like a big clutter of colors. That is why it is even more imperative to invest more thought into what to hang over your booth at your next show. While the trade show industry and it’s technology advances, simple fabric structures may not have the same impact on attendees as it once did a few years ago. As an exhibit designer, one thing I will dedicate more time to in the future is overhead signage. It could quite possibly have a direct impact on the amount of traffic your booth space receives.