Skyline Metro Chicago Presents Trade Show Event Exhibiting Tips

I just returned from The Motivation Show which opened today at McCormick Place. I wasn’t sure what to expect since this was my first time at this particular event. It’s a very interesting show with some very impressive exhibits. The distinctive thing I noticed was that the successful exhibits were less about conveying a message and more about establishing an atmosphere.

Rather than touting their latest product or newest service, the exhibits with the most traffic focused more on creating a unique ambiance. However, there was no one common theme that tied the most impactful exhibits together. Some of the booths that stuck out did so by using trade show graphics, some with custom furniture, while others used lighting and hanging structures.

Regardless of the business you are in, it is definitely worth checking out. The Motivation Show ends this Thursday, September 27.

This entry was posted on Tuesday, September 25th, 2007 at 12:23 pm and is filed under Trade Shows, Trade Show Exhibit Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.