Why even go to Trade Shows?
How much is your company willing to pay for a qualified lead? What about meeting decision makers face-to-face and introducing your products or services? The national average for cost per lead generated at a trade show is about half that of a typical in-person sales call.
Trade shows allow key representatives from your company to be in a unique selling position. It all seems pretty simple - so what’s the excuse? Sure you need a game plan. What shows? Where are they in relationship to your company’s coverage? How much does it cost? Booth space, travel expenses, staffing, booth display, pre-show and post show follow up must all be considered. However, with adequate planning these costs can easily be amortized over just a few shows.
Done correctly, exhibiting at the right trade show can provide valuable exposure as well as the opportunity to have qualifying conversations with decision makers visiting your booth. Sounds like a no-brainer for success. What say you?
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